I do understanding.
All of my work, from writing books and articles, to helping clients with brand positioning and marketing, to working with private clients on grief and loss, is about trying to achieve understanding: that critical sensation of being seen and known that drives so much of what we humans do with our time, dollars, and attention.
Why understanding?
Success in almost any field is based on meaningful connections: making them, managing them, protecting and growing them. What I do is work with you — whether a company or an individual — to get at the root of this one very big idea: what is your most important meaning?
For more than 25 years, I have been using this strategy to build success stories — in publishing, in social media, as an author and public figure, in content marketing, and then in branding and messaging. I have both created new brands from scratch and reimagined the future for old ones. At core, I am a strategist and a people whisperer, using both the rational and the emotional to create a concise brand story and communications plan that connects, and creates results, as well as meaning.
MEANING MATTERS. Let me help you see yourself, your product, your mission, your life goals, or your company more clearly.
For more on the services I provide, see NEXT.
“People don’t remember what you say. They remember how you made them feel.”